Upstream to show how to grow your online store’s audience and generate revenue at VTEX DAY 2022, São Paulo

  • Visit Upstream’s booth no. 12 at VTEX DAY 2022 to learn how marketing automation through combined on-site campaigns and triggered messaging can turn website visitors into customers and drive sales
  • How a World-Famous Jewelry Brand Achieved 10.5% “Abandoned Cart” Revenue, Realizing an 18x ROI on Their Respective Marketing Spend

São Paulo, Athens, April 11, 2022 – Mobile marketing expert Upstream will showcase its award-winning marketing automation solutions, which help hundreds of businesses engage their online audience, grow online customers and drive revenue, at VTEX DAY , the São Paulo exhibition in Brazil. April 12 and 13. With over 22,000 visitors and 190 industry luminaries speaking, VTEX DAY is Latin America’s largest event for digital transformation. Visitors to the event can meet Upstream at booth no. 12 and learn how the company’s marketing automation solutions combining on-site campaigns and triggered mobile messaging can turn anonymous website visitors into customers and drive sales.

VTEX DAY 2022

Upstream’s unique solution combines mobile technology with marketing expertise that can build an opt-in customer base for e-commerce businesses by collecting 35% of online store visitor phone numbers over a period of 6 month, as well as addressing one of the biggest pain points in e-commerce – cart abandonment, when a customer leaves the shopping journey at the last step.

Patrick Marquart, Head of Enterprise Sales in Brazil at Upstream, says, “Our recent data shows that using SMS for cart retrieval can increase sales by 70% compared to email. Overall, all campaigns that we lead are proof that retargeting a consumer who has already interacted with your brand, via their mobile, multiplies your online business effectiveness. We are very happy to be here, to meet retailers, their CMOs and experts in sales from all industries and to share our know-how, strategies and solutions that can help marketers in Brazil increase their marketing opt-in bases, boost sales and address the perennial shopping cart problem abandoned.

Upstream’s technology has already been deployed by one of the world’s largest jewelry brands and has achieved outstanding results. Using Upstream’s onsite campaign tool, the jewelry retailer was able to capture phone numbers of visitors at different stages of the customer journey. This way, they were able to trigger automated messages, including SMS, delivered directly to users’ mobile devices to get them to complete their purchases. The campaign achieved a remarkable 18x return on investment (ROI) and recouped 10.5% of revenue that would otherwise have been lost. The winback strategy included two abandoned cart reminders, with personalized retargeting messages.

With offices in São Paulo and Rio, Upstream has had a constant presence in Brazil since 2008, meeting mobile marketing objectives alongside all the main mobile operators in the country and, lately, also brands and other institutions (education , banks, federal sector).

For nearly a decade, VTEX DAY has brought together retailers, marketers and brands to share their experiences of their digital journeys and discuss the issues they face. Attendees learn about the latest solutions to address challenges affecting the industry to accelerate its digital transformation. This year’s keynote address will be delivered by Sir Lewis Hamilton.

-ENDS-

About Upstream
Upstream is a leading mobile marketing technology company in the world’s most important emerging markets. Its first-of-its-kind mobile marketing automation platform, Grow, combines innovations in marketing automation and data, online ad fraud security and multi-channel digital communication to create personalized experiences for end consumers. With over 4,000 successful mobile marketing campaigns, the Upstream team helps its clients, the biggest brands around the world, communicate more effectively with their customers, increase their digital sales and increase their revenue. Upstream solutions serve 1.2 billion consumers in more than 45 countries in Latin America, Africa, the Middle East and Southeast Asia.

for more information please contact:
Chevaan Seresinhe
Sonus PR for upstream
E: amont@sonuspr.com
Such. : +44 20 3751 0330

Sophie Marino
Upstream business communications
E: sofia.marinou@upstreamsystems.com
corp.comms@upstreamsystems.com
Such. : +30210 6618532 +30210 6618507


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