The Rolling Stones Launch New Online Store With Immersive Shopping Experience

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The Rolling Stones have launched a new global e-commerce store after opening their flagship store in London, RS No.9 Carnaby.

With a fully immersive 360-degree virtual shopping experience, the online version of their Soho store allows customers to enter the store from anywhere in the world.

Located at 9 Carnaby Street in London, the store offers a wide range of records and memorabilia from The Stones, including “an exclusive blend of collections and collaborations for fans of all ages” and a t-shirt customization station on measure.

Inside the shop, fans will also find many of the band’s lyrics smeared across the glass floor, while the changing rooms are adorned with artwork from the band’s albums “Exile on Main Street” (1972) and ” Some Girls “(1978).

If shoppers cannot make it to the RS No.9 Carnaby, they can now enter through a virtual store. The 360-degree experience provides a smooth user journey across both floors of the store, including the sound room which hosts collaboration pieces such as the exclusive Stutterheim rain mac.

The Rolling Stones ‘RS No. 9 Carnaby’ store in London. CREDIT: The Rolling Stones / Bravado

Created in partnership with The Stones and Bravado, the merchandise and brand management company of Universal Music Group, the new online store specializes in fashion and accessories, including children’s clothing and Christmas baubles.

John Habbouch, Managing Director and CFO of Bravado, said of the new online store: “We are delighted to be able to introduce the all new RS No.9 Carnaby store to the world and allow customers and fans to shop the collection in comfort. from their own home through an immersive and unique online experience of this exciting retail space.

To visit the new online store, visit the official RS No.9 Carnaby website here.

The shop
The Rolling Stones ‘RS No. 9 Carnaby’ store in London. CREDIT: The Rolling Stones / Bravado

Last week Keith Richards joked that he “might have a new wheelchair” to celebrate the Rolling Stones’ 60th birthday in two years.

The longtime band formed as The Rolling Stones in 1962 and are set to celebrate their 60th birthday together in 2022.

In a new interview with BBC NewsRichards first claimed he “hadn’t even thought about” the Stones’ 60th birthday before joking, “I don’t know [how I plan to celebrate]. I could have a new wheelchair.

Meanwhile, Rolling Stones frontman Mick Jagger recently revealed that the band hope to get together to write and record new tracks soon, but only by doing so “under safe circumstances.”


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