Tata CLiQ partners with BigBasket to launch luxury gourmet e-store
Tata CLiQ Luxury, a leading luxury lifestyle platform owned by Tata, has partnered with group-backed online grocery platform BigBasket to launch a luxury gourmet boutique. The new luxury gourmet store is on the Tata CLiQ Luxury platform, according to a joint statement from the two e-tailers.
“Through this unique collaboration, Tata CLiQ Luxury is building a world-class, differentiated and experiential gourmet store for consumers who appreciate the finer things in life and seek an exclusive selection of luxury gourmet products,” he said. .
The platform offers a curated selection of products from a wide assortment of leading global and Indian luxury gourmet brands and categories in selected commodity and specialty product categories. This has been rolled out in Mumbai and in the coming months the platform will expand its reach for the gourmet store to cities like New Delhi, Bangalore and other metropolitan cities. The assortment on the platform currently includes cereals, chocolates, cookies, beverages, cooking oils, dried fruits, sauces, spreads, dips, pastas, soups, noodles , bakery ingredients and more from premium and luxury gourmet brands.
Tata CLiQ Luxury Business Head (Global Luxury) Gitanjali Saxena said, “We are delighted to launch the luxury gourmet boutique on Tata CLiQ Luxury in partnership with BigBasket. Food lovers look forward to a holistic shopping experience and are increasingly buying online.”
Saxena added that this has encouraged the company to launch a dedicated store which offers a diverse selection of the best international and Indian gourmet brands, curated with utmost attention to quality. Vishal Das, Category Manager of BigBasket Group, said: “As well as showcasing the breadth and quality of BigBasket’s gourmet lineup, this platform will also be an opportunity to meet the ever-changing of the lifestyle of the modern Indian consumer.”
In May 2021, Tata Group acquired a majority stake in online grocery seller BigBasket for an undisclosed amount.
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