St. Peter Launches Online Store to Stay Relevant in a New Normal
MANILA – Signing up for full-service death care plans is now as easy as shopping online after St. Peter’s Life Plan and Chapels launched its online store to keep up with changing times, said Monday its managers.
Its e-commerce platform is part of the company’s efforts to track changes in consumer behavior and increased confidence in contactless transactions driven by the COVID-19 pandemic, Victor Jose Tancinco told reporters, President and CEO of St. Peter, during a virtual briefing.
St. Peter invested in its digital processes even before the pandemic, he added.
“The death care industry is adapting to face the new normal. People are comfortable using technology and online engagement is becoming more popular,” Tancinco said,
“We needed to transform and adapt to a rapidly digital world. We were then aware of the threat of a retail apocalypse and we don’t want to end up among the victims,” he said. added.
It is now possible to benefit from contingency plans in the event of death by creating an account and simply adding to the basket the selected services found on its online store [E-STORE https://online.stpeter.com.ph/]. St. Peter’s senior vice president and chief operating officer Jonathan Vitangcol said in a virtual briefing.
There are traditional plans and cremation plans along with other value-added benefits that are payable in installments and transferable, Vitangcol said.
Registered users can choose a plan, their preferred payment options. Details of the contract will also be available on the platform, he said.
“We make this hassle free for our prospects. We make sure we are in touch with our customers. There is death involved so there is compassion,” said Vitangcol.
“Death is inevitable and we will be there to facilitate the planning so that they can enjoy life more,” he added.
The company is also pioneering e-burol, or the real-time viewer, and e-libing or full funeral coverage downloaded online, even before the COVID-19 pandemic.
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