FCA renames the online retail experience as a new online store

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Amanda Drago

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laptop in car working in the car.  FCA adds an online store
Use a laptop during the journey
Photo: mentatdgt

FCA has announced that it will now refer to its online retail experience as an online store. With this unique platform, you can follow the process of purchasing Chrysler, Dodge, Jeep and Ram vehicles entirely online.


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What is E-Shop?

Chrysler Pacifica 2020. FCA Adds Online Store
The 2020 Chrysler Pacifica
Photo: FCA

About six months ago, FCA launched what is now known as the E-Shop to help dealerships sell vehicles during the coronavirus pandemic. This high-end one-stop-shop platform was successful, increasing the percentage of monthly sales from internet leads by around 20%.

When you want to search for a new vehicle, you can easily go to the online store through different websites. Once on the platform, you can find your current car trade-in value, new car pricing information, and financial loan options. Once you’ve finalized the paperwork for a new vehicle online, some dealerships also give you the option of scheduling a home delivery to reduce in-person contact during the purchase process.

What new features will the E-Shop have?

2021 Jeep Wrangler Rubicon 4xe.  FCA adds an online store
The 2021 Jeep Wrangler Rubicon 4xe
Photo: FCA

FCA will continually add new features to the online store to make buying a car online more convenient. More recently, the automaker introduced online chat, through which you can receive answers to your questions in real time. By November, you will also be able to make a refundable reservation on different vehicles, using your PayPal account.

By December, E-Shop will offer the possibility to schedule a test drive online. This means that you will have the opportunity to try out a new car without wasting time in the showroom. Participating dealers will also be able to add pre-owned and certified vehicles to the online store, giving you more models to view online.


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If you want to check out the online store, you can access it through various FCA dealer websites, OEM sites, and social media apps. If you have specific platform questions, use the E-Shop online chat feature or contact a participating reseller.


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