Countdown opens New Zealand’s first permanent and purpose-built online store in Auckland

The online store will operate 24 hours a day, seven days a week and will be able to process over 7,500 online orders per week, thanks to a sales data-driven presentation that increases order picking efficiency.

The first delivery trucks will leave the store every day at 6 a.m., the last deliveries will leave at 7 p.m. When orders are not fulfilled, the team will be busy restocking over 25,000 products.

Windows available for online pickup orders processed at Countdown stores are also likely to triple by a third, as delivery orders have moved to the online store.

“Fulfilling all online delivery orders from 10 of our regular supermarkets will free up store space, making it a better experience for our customers and our team,” said Copland.

Countdown has also partnered with a Boston-based grocery start-up to introduce a partially automated on-premise micro-fulfillment solution in the near future. The technology will allow personal shoppers to easily access packaged products without having to walk the aisles of the store, making product collection more efficient.

The technology will select and move the most popular grocery items to personal shoppers on a conveyor belt, Copland explained, although fresh produce such as fruits, vegetables, meats and deli products are manually selected for guarantee the highest quality.

With the technology, the store is expected to become capable of processing 15,000 online orders per week.

Countdown’s Penrose online store will process online delivery orders from the following Auckland supermarkets:

  • Mount Wellington
  • St. John’s
  • Three kings
  • Mount Eden
  • Botanical
  • Manukau Shopping Center
  • Meadows
  • Manurewa
  • Gray Lynn Central and Ponsonby will also be included at a later date.

In response to increased demand, Countdown has temporarily closed the following stores to convert them to online-only orders:

  • Gray Lynn Central
  • North West
  • Tauranga
  • Moorish.

On Tuesday, Countdown announced that its stores would open an hour earlier to meet increased demand.

From Wednesday, the public can do their shopping every day from 8 a.m. to 8 p.m. Priority time for medical and emergency service workers begins at 7 a.m., including police, fire and emergency services, paramedics, and DHB and hospital workers.


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