Cogent E Services rewarded and recognized for its phenomenal contribution to the customer experience – ThePrint

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New Delhi [India], Dec. 6 (ANI / NewsView): At the ‘RISE Startup to Unicorn’ event in New Delhi, Cogent E Services was honored and honored by Piyush Goyal, Minister of Commerce and Industry, Government of India for his contribution phenomenal customer experience for its customers in all industry verticals.

Gaurav Abrol, CEO of Cogent E Services Private Limited accepted this award on behalf of the entire team of 13,000 people at the company.

During the event, Piyush Goyal interacted with the august gathering of young entrepreneurs, industry veterans, technocrats and other esteemed guests. Goyal detailed the government’s plans for Start up India, Digital India, Atmnirbhar Bharat, while answering questions from entrepreneurs in attendance.

At the event, Gaurav Abrol discussed issues relating to AI / ML, the adoption of technology by companies in the old economy, the effect of COVID-19 on businesses, among others. with the public. Abrol clearly distinguished the role of AI / ML in the ITeS industry and its use cases while stressing that this technology will always be used to support human resources and not in its place. AI / ML would not replace people but would work in tandem to increase efficiency.

He further discussed the role of Tier 2 and Tier 3 cities in adding to India’s economic recovery in recent years and how expanding mobile network coverage and new policies technologies followed by the Indian government under the visionary leadership of Prime Minister Narendra Modi has helped remote areas of rural India join the mainstream. He highlighted the increased female to male ratio at Cogent’s delivery centers in Tier 3 cities such as Meerut and Bareilly as an indicator of successful change.

The effect of COVID-19 on industry and the overall economy over the past two years has also been examined in detail. One of the benefits of being able to provide jobs in Tier 2 and Tier 3 cities was highlighted during COVID-19, as more people were able to operate from their homes in these small towns and not did not need to travel. to subways to earn a living. This was one of the definitive changes that had a positive impact on the industry.

Abrol signed off with the message that traditional brick-and-mortar or old-economy businesses will need to use technology in their backbone, as soon as possible, to stay competitive and aligned with the current economic scenario.

Founded in 2004 by Gaurav Abrol, Abhinav Singh and Pranjal Kumar, Cogent aims to simplify the outsourcing needs of its clients and provide them with a 360 degree CX experience. Since its inception, Cogent has leveraged technology to become a one-stop, omnichannel customer solutions provider that helps businesses and brands connect with their end customers across all touchpoints and channels.

Cogent E Services has a team of more than 13,000 employees spread over 15 sites in 7 cities in India. They serve clients in banking and financial services, DTH, E-commerce, Telecom, Automotive, Consumer goods, FMCG among others and interact with their end customers in more than 8 vernacular languages.

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