Animaccord launches Masha and the Bear e-shop – Toy World Magazine

Masha and the Bear branded merchandise includes 10 product categories in addition to the licensed Simba Toys Master Collection.

Animaccord has launched its first Masha and the Bear online store featuring a collection of branded products inspired by the hit series for preschoolers.

The online store, created and operated by personalized gifts company Star Editions, offers an exclusive line of merchandise and print-on-demand products from existing licensees. There are 10 product categories in the POD line including t-shirts, mugs, puzzles, bottles and more in addition to the licensed Simba Toys master collection. The variety of products in the online store under the Masha and Bear brands will also be increased later next year.

The Animaccord Studio team recently created a special new episode of Masha and the Bear to express thanks to all of their viewers around the world for garnering 100 billion views on YouTube. The short episode titled “We love you to 100 billion and backFeatured on Masha and Bear’s official YouTube channel.

This year, Masha and the Bear’s English YouTube Channel reiterated its 2020 success: In less than a year, it has gained an additional 10 million subscribers and has now reached the 30 million subscribers milestone, and it also tops other global rankings.

From January to August 2021, the series maintained its place as number 1 for preschoolers and number 2 for children globally, behind only SpongeBob SquarePants, according to a report from Parrot Analytics. In the UK, the brand has a strong market foothold, supported by media, retail and licensing partners and tailor-made marketing activities. The animated series enjoys wide media representation in the UK and is available on Netflix and YouTube as well as airing regularly on Tiny Pop and Cartoonito.

the shop.mashabear.com is now live.


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