Matty Bovan launches online store and unveils zine inspired by Logo Mania – WWD
LONDON – “Logo craze – it’s such a thing these days. So I sort of went there, ”said designer Matty Bovan, glancing at the quaint London bookstore where his new ‘zine, Beautiful Teddy, launched on Thursday night.
Self-published, self-published and packed with references to its naive four-legged cat / pig logo, the ‘zine is available in a limited edition of 100 copies and is available from Donlon Books in Hackney, East London.
The magazine has multiple covers and looks at the origins of the Bovan logo. “People ask all the time what my logo is. ‘Is it a cat? Is it a pig? ‘ Said Bovan, who twirled the ends of her braided hair and beamed at the small crowd of friends who had gathered at the bookstore to celebrate.
The ‘zine is split in two: the cover features works by Lucy Alex Mac, another Central Saint Martins alumnus and Rankin’s protégé. The back is filled with works by Bryony Walsh, a recent graduate of the University of Salford in Manchester, England. “We have four different covers, two from Lucy, two from Bryony. I like different blankets – I can’t resist, ”said Bovan.
Shot in Salford, the images feature the designer and 15 models from Caustic Coastal Studios, all dressed in clothing made by Bovan, such as a lace skirt embroidered with the word ‘crazy’ and a host of screen-printed and digital logos.
Bovan said he chose the title of the last magazine because “Teddy is a pretty universal word and it’s pretty cute, but it’s also pretty sweet and sickly in a way. It almost becomes like an icon. , like a logo.I feel like a lot of my work is based on words that mean something to me or are universal.
The creator has also launched an e-commerce site that sells screen-printed logo t-shirts, sweatshirts and stickers, with more products coming this summer.
Bovan had already exhibited as part of the Fashion East collective and had organized his first independent show at London Fashion Week in February 2018. Asked about his next spring 2020 collection, the designer gave no details. “All I can say is it’s my favorite right now.”