Expanding e-marketplace builds resilience in healthcare

The digital push of connectivity at all levels is a boon for this country of 135 billion. With person-to-person, person-to-employer, business-to-person, and similar permutations, the scene is changing rapidly.

We can start with a few basics, such as better penetration in urban areas, with pharmacies in total 8lac, uncoordinated in the interaction with the customer, even less in unbalanced stocks.

As e-delivery in every consumable is prevalent, cyberpharmacy, increasingly new operational bifurcations, will have a much deeper impact in bringing the urban-rural approach in intra-community interactions, as well as assisted integrity on a national level. With Jan Aushadh’s initiative to provide affordable generics. With current 4G connectivity, payments through banks, the rustic destitute, are supported. I foresee the drug purchase transaction, payment via smartphone extending to other inputs, NGOs or government assistance to create additional health care linkages, regular check-ups, onboarding villages, small towns into proactive organizations for health awareness and maintenance. Indeed, the e-pharmacy can even take the patient’s feedback and send an SMS to the doctor!

The simple answer is medication, health advice reaching those who were hitherto neglected, having that great feeling of being cared for. When it comes to health, even unbearable pain, the feeling of gratitude is different and overwhelming!

As it turns out in urban clinics interacting with patients far away, say from the North East, other eastern states, Nepal, this is a recurring example. The normal prescription would be 2-3 months or even longer. The lingering concern of the patient is how to procure, when the drugs are finished. Larger hospitals have the possibility of their own online supply at home, so this is supported. There are also other online pharmacy setups by reputable, cash-rich companies.

A three month prescription from an urban clinic (due to the complicity of the disease), can cost between Rs. 10,000 to 15,000 on average. Add to that investigations, such as routine blood tests or advanced immune tests. Neuroimaging such as an MRI, and fees should be borrowed from friends and acquaintances. An easier route is to buy drugs for a month at the pharmacy and request refills with online transactions. It is a way to alleviate instant expenses.

Yes, the patient is free to send instant messages online. There are those dedicated people who, if the mother had an extra sneeze, have to talk to the doctor. I realized to take it with a sense of real life wisdom. For me it’s a “sneeze”. For him it was his mother who “sneezed”

E-pharmacy, especially the way it is managed by a group, how it meanders close to a person’s perception, other activities like community programs on annual health checkups, involving NGOs, government local in the prevention of risk factors such as smoking, alcohol. The sermon must come from within. An ex-smoker, an alcoholic, who is much better now will be the right inspiration!

The e-pharmacy has a great potential in community activities, which can even serve as a model to present in front of the respected “Tulsibhai”, WHO!

“huwe mar key ham jo ruswa, huwey kyon na garkey dariya,
Na kabhie janza uthta, na kahin mzaar hota » Ghalib

“As I was saddened by my death, I would have liked to drown,
There would have been no funeral procession, nor my grave”



The opinions expressed above are those of the author.


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