Benetton launches a new online store – DTNext.in
Benetton India launches its online store, bringing its shopping experience to life in a new interactive format. A strategic initiative to offer consumers access to Benetton products in a new virtual environment, a seamless and convenient shopping experience that complements existing sales channels.
Ramprasad Sridharan, MD and CEO Benetton India Pvt. Ltd, said, “We are delighted to launch the official Benetton India e-commerce platform as a progression to strengthen our omnichannel presence. Benetton has a very strong presence in the country as well as a rich heritage of more than 30 years. Today, the brand is at a stage where it enjoys the loyalty of young and millennial consumers across the country. The transition to an e-commerce platform will further strengthen our current business strategies, our sale and will make Benetton an integrated brand enabling a hassle-free shopping experience, online and offline.
“Through this recently launched strategic initiative, we aim to provide 29,000 PINs across the country and hope to shape a more sustainable future for fashion, resulting in a very contemporary online shopping experience open to all personalities. , all styles and all identities.”
The look and feel of the website provides consumers with a global experience with access to fashion for men, women and children. Thanks to innovative tools, such as “Shop by Color”, “Find your Blend” and “Blend Different” – presented respectively on the homepage, in the product pages and in the women’s, men’s and children’s sections – customers are encouraged to experiment with new clothes and color combinations, play with the collection to find their own unique and personal combination. All of this translates into a very contemporary online shopping experience open to all personalities, styles and identities.
In line with the evolution of shopping models, the new e-store is an integral part of the Benetton group’s strategy to focus more on the omnichannel approach, which improves the integration between physical stores and the online world. , supporting customers throughout their buying journey. .